New products

Little Snake Bag Charm is ready to slither along on every adventure. In tousled green and cream fur with embroidered facial features, this smiling ...

Cizi Snake is a statement-making serpent this festival season. Bright and bold in contrasting forest green and pale yellow fur, Cizi has soft textu...

Fluffy Duck is a very happy swimmer, in soft pastel yellow fur. This pastel duckling is plump and smiley with their suedette bill and raised tail, ...

Rumblikin Bear is yellow like custard and just as popular with tots! This short-fur teddy is textured and soft, with big beany paws, rounded ears a...

Rolie Polie Giraffe is ready for some serious cuddles! Beautifully tousled in custard fur, with soft toffee horns and a tiny tail, this gentle calf...

Amuseable Sun Soother offers the perfect comfort at sleep times. With a soother and matching sun in soft bright yellow fur created from recycled fi...

Amuseable Sun Musical Pull is sure to send little ones to a joyful dreamland. A tiny white cloud hangs from a bright yellow Amuseable Sun, all crea...

Slither Snake is looking mighty proud, and you would be too, with that ssssensational tail! He's a smiley snake with so much texture, from those so...

Golden Dragon is a mythical marvel in soft golden fur. With glittery spines, ears, wings and tail dart, this dragon shimmers with magic, the perfec...

Freshen up your space with Amuseable Daisy! This trio of flowers have golden fur faces, suedette fold petals and deep green stalks. Sat in a beauti...

Amuseable Daffodil Pot will bloom all year long! With soft yellow and orange suedette flowers atop matching green stems, this floral duo sit snug i...

Honeyhome Bee is right at home in a fine cord hive with stitched segments. This little bee has a heart shaped yellow face, with a stripey body and ...

Bashful Daffodil Bunny is celebrating Spring! Super soft in iconic cream Bashful fur, this bunny is holding on to a matching bright yellow daffodil...

Bashful Duckling is barnyard sweetie. In soft yellow Bashful fur, this snuggly duckling has an orange beak and webbed feet, the perfect friend for ...

Brynlee Bee is all smiles in bright yellow and black striped fur. With a bold yellow belly and face with stitched smile, Brynlee has suedette legs ...

Brighten up that gloomy rucksack with the Amuseable Sun Bag Charm! This smiling sun is cosy and golden, with a silver chain and claw clip, Jellycat...

Keep your day sunny side up with Amuseable Happy Boiled Egg Bag Charm. This cream and yellow egg has a stitched smile, brown cordy boots, and a met...

Amuseable Boiled Egg Geek is soft and sweet in cream and yellow fur. With grey stitched glasses and textured red and white shoes, this smiley egg i...

Amuseable Boiled Egg Chic is one cool customer. Super soft in cream and yellow fur, this chic egg has suedette black boots to match those textured ...

Sassy Sushi Egg is a bite-sized cuddler! A velour strip of egg sits on top of a fleece bed of rice, all held together with a velveteen seaweed wrap...

Why hoard treasure when you're already golden? Don't underestimate Little Dragon – this bright spark is pretty fierce! With curly saffron fur, padd...

Don't be dragon your heels – take flight! Add a dash of saffron to your satchel with the Little Dragon Bag Charm! This curly furred dragon has tiny...

Bold and bright in chilli red fur, Darvin Dragon is a mythical marvel. With a cosy turmeric nose and tummy, fluted wings with embroidered swirls, g...

Time to celebrate! Eye-catching Festival Dragon is here to make a statement. A scarlet dragon with exquisite golden accents, from tummy to tail tip...