New products

Amuseable Cream Star has fallen down, but at least they've had a soft landing! This bright-eyed star has heavenly fur in fluffy meringue folds. Sit...

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked...

Look and feel like a melon bucks with the Amuseable Watermelon Bag! With its slim green strap and super soft textures, this sweet treat is the perf...

Breakfast is the most important meal of the day - that's what Amuseable Toast Bag thinks, anyway! This little slice of kawaii has a cheery smile, a...

Gorgeously golden and charmingly chunky, Amuseable Sun Bag is full of fun! This honeycomb-yellow helper has fuzzy-soft rays, chocolate cord boots a...

When the rain stops, step outside in style! Amuseable Rainbow Bag takes very good care of any gold, with a sturdy zipper and strong webbed strap. T...

Every day is Halloween with Vivacious Vegetable Pumpkin! Roly-poly and splendidly stretchy, with soft orange fur and stitchy ruched segments, this ...

Amuseable Moon Bag is a cosmic way to carry your astro-essentials! Our lunar lovely has a crescent curve and fuzzy craters in soft meringue fur! Wi...

Grab a little shot of sunshine with the Amuseable Coffee-To-Go Bag! This supercute coffee has waggly legs, a chunky cord holder and a jolly smile. ...

A-cumulus your necessities in the Amuseable Cloud Bag. This adorable fluffy bag is the perfect piece to round off any outfit with its soft white pl...

Make every stroll a premiere with Amuseable Popcorn Bag! This stylish bag has red-and-cream stripes, fluffy popcorn with caramel flecks, and fudge ...

Amuseable Happy Boiled Egg Bag is one chipper champ! Smiley and sunny, with a strong mustard strap, soft white fur and a gorgeous golden yolk, this...

Avo-cuddle on the go with the super-soft Amuseable Avocado Bag. This adorable two-tone green cross body boasts a sleek matching strap, and ample st...

Celebrate in colour with Amuseable Rainbow Birthday Cake! This joyful cake has four soft layers in pink, purple, yellow and green, fluffy icing wit...

Amuseable Ramen is full of kawaii charm, from the cream-and-red bowl to the suedette chopsticks. Filled with wavy cord noodles, suedette spring oni...

A treat for the eyes, Amuseable Doughnut is a burst of kooky sweetness! With soft golden dough, berry-pink icing, stitch rainbow sprinkles and cord...

A quirky treat with summery vibes, Amuseable Bubble Tea's here! This beigey cup has a fluffy cream lid, a tall suedey straw and dark-chocolate boot...

Take your quirks to town with the Amuseable Cactus Bag! With a textured felt pot, and a green cord barrel cactus which unzips. A pink tassel flower...

Fabulous Fruit Lemon is a citrus sweetie in stretchy yellow fur. With a cocoa stalk and soft leaves, this smiley lemon has stitchy dot detail and i...

Give your cuddles a zesty twist with Amuseable Slice of Lime. Funky and fresh in bold green fur, this smiley wedge has soft rind and kicky cordy le...

Amuseable Strawberry is a snuggly sweet berry in textured red fur. With stitchy seeds, and a cordy leaf cap and boots, this berry is ready for summ...

Birdling Hummingbird is a summertime sweetie in bold green and cream fur. With a long suedey beak and deep red chin, this lucky softie has a soft f...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...