New products

Rumblikin Bear is yellow like custard and just as popular with tots! This short-fur teddy is textured and soft, with big beany paws, rounded ears a...

Bashful Unicorn is heavenly to hold, in souffle-soft vanilla fur. This fabulous pal is wonderfully detailed, with strawberry-sundae nose and ears, ...

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is far...

Bashful Unicorn is heavenly to hold, in souffle-soft vanilla fur. This fabulous pal is wonderfully detailed, with strawberry-sundae nose and ears, ...

In Bashful Silver Bunny’s warren, everything is silver! Their soft bed, their teapot, even their tea is Earl Grey! But it’s such a pretty color, it...

Bashful Cream Bunny’s gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a b...

Bashful Toffee Puppy is a gorgeous retriever, but he’s still learning how to spell that! This supercute, soft little pup wants to be a guide dog wh...

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is far...

Bashful Dino is making history! Soft, not scaly, this mossy matey has chunky stomper-feet, a snuggly snout and fine squishy spines from head to tai...

Bashful Unicorn is heavenly to hold, in souffle-soft vanilla fur. This fabulous pal is wonderfully detailed, with strawberry-sundae nose and ears, ...

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is far...

Trust the Amuseable Coffee-To-Go Bag to perk up gloomy mornings. With pink fur, a frothy cream lid, a chunky cord holder and toffee cord boots, as ...

Yummy Penguin is one excited chick, ready to take that first waddle! Beautifully tousled in blue-grey fur, with a heart-shaped cream face and littl...

Romi Reindeer brings sleigh-loads of festive joy. This scrumptious honey deer has huge weighted paws and suedette antlers in rich cocoa tones – not...

Adorable, snuggly and very, very cosy, let’s welcome the wonderful Peanut Penguin! Vintage-inspired in the baby-softest fur, he’s got icebergs full...

Bashful Arctic Fox is the perfect sidekick for winter strolls – this cloudy cub gives warming cuddles and hides very well in the snow! Divinely sof...

Cloudy with a chance of sweetness – that's Arlo Hare! This snowy hare has long, chunky ears with contrast black tips and inner shapers. With huge b...

Do they celebrate holidays under the sea? Ask Cranberry Octopus! This rich red octopus is holiday-ready, with a deep scarlet mantle that's very hug...

Do they celebrate holidays under the sea? Ask Cranberry Octopus! This rich red octopus is holiday-ready, with a deep scarlet mantle that's very hug...

Chunky, quirky and dreamy to hug, Merrick Moose is nosing ahead! This gorgeous moose has a huge almond muzzle with a textured lip and stitch-detail...

Theo Turkey may have plumage, but this turkey's taking no chances. He's knitted himself a bold teal hat, ready for the winter! Theo has over-sized ...

Everyone's in the holiday spirit, especially Amuseables Peanut Reindeer! Adorably textured, this funny legume has a cozy fur shell, red suedette no...

Lovingly detailed and full of Christmas fun, it's Amuseables Tree Cookie. This cheery biscuit is baked to perfection, with soft golden fur and choc...

Amuseables Star Cookie is sugar-free but no less sweet. This golden cookie is a treat for the tree, with embroidered icing, toffee cord boots and f...