New products

Sometimes life can be a lot to deal with. Ricky Rain Frog Headphones gets it. Our iconic green frog is chilling out, wearing his chunky black-and-g...

Rolie Polie Giraffe is ready for some serious cuddles! Beautifully tousled in custard fur, with soft toffee horns and a tiny tail, this gentle calf...

Roderick Rhinoceros is a sturdy guy and a fiercely loyal friend. This rhino is rocking a rumpled brow, petal ears and a big suedette horn. With scr...

Ramone Bull has a wild mane of silky fur in ginger and charcoal. This sturdy bull has beige suedette horns, a cinnamon tum and a tassel tail. Ramon...

Tousled and playful, the Peanut Penguin Bag Charm brings joy wherever it waddles! This blue-grey penguin has a soft vanilla tummy, orange suedette ...

Persimmon Dragon is stretching out so we can admire that vibrant fur! This warm coral dragon is carefully detailed with delicate stitching all over...

Ondre Octopus is one grumpy guy, but maybe you can cheer him up! This wriggly friend has a huge round head in cosy aubergine fur, with embroidered ...

Mortimer Fox is very tousled. A brick-red cub with tufty cream cheeks, cuddly haunches and a huge chunky tail, Mortimer's endlessly huggable. With ...

When twilight comes, look out for Miff Mothman! This mythical friend has a silky black tummy, embroidered slate wings with scalloped edges and a fu...

Lachlan Sad Rat needs a good friend. Gloomy but gorgeous, with rounded fold ears, this podgy rat has blue-grey fur and a very chunky snout. With a ...

A tiny friend with fields of charm, it's Little Horse! Adorably soft in curly nougat fur, this miniature treasure has an oatmeal blaze, silky mane ...

Isobel Chihuahua may have tiny legs, but this feisty pup can always keep up! Dreamily soft in honey fur, with bold vanilla patches, flared two-tone...

Hank Hamster is Gordy Guinea Pig's pal, and just as divinely podgy. This fuzzy hamster has apricot fur and gently folded peach ears. With soft stit...

Fuddlewuddle Highland Cow is charmingly tousled in toffee fur. This playful calf has a silky mane in gorgeous punky tufts, as well as gentle fold e...

With suedey soft spikes and tousled green fur, Fuddlewuddle Dino is waiting to stomp around and explore! A squishy tummy and a beany bottom make th...

Fergus Frog is a mossy sweetheart in soft velour. With a beany base and toes, hooded eyes, a piped mouth, and lovely glossy eyes, Fergus is a littl...

Fluffy Whale is a swimming sweetie in baby blue and cream fur. This cuddly cutie has a squishy soft belly, and diddy fins and tail to just keep swi...

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, thi...

Fluffy Seahorse is a tiny marvel, with a punky aqua mane, banana-curve nose, curly tail and mini bobble flippers! Exquisitely detailed and soft for...

With five diddy arms wide for incoming cuddles, it’s Fluffy Starfish! This little star is squishy soft in sweet pink fur, with a snuggly face and t...

Fluffy Octopus loves to chill on the ocean floor. In super soft lavender fur, this baby octo has tiny tentacles and a squishy head, meaning eight-t...

Fluffy Crab is the dinkiest little cutie in soft peach fur. This silly softie has diddy legs and pincers, and a big stitchy smile ready for a fun d...

Chrissie Crab is rockpool-ready, with a gorgeously soft tangerine shell. This chunky crustacean has a neat stitch mouth, marshmallow eyes with glos...

Things are going swimmingly for Brooke Otter! This cheery scamp has mottled fudge fur that's adorably scruffed from a dip in the river. With butter...