New products

Do they celebrate holidays under the sea? Ask Cranberry Octopus! This rich red octopus is holiday-ready, with a deep scarlet mantle that's very hug...

Do they celebrate holidays under the sea? Ask Cranberry Octopus! This rich red octopus is holiday-ready, with a deep scarlet mantle that's very hug...

Tousled and playful, the Peanut Penguin Bag Charm brings joy wherever it waddles! This blue-grey penguin has a soft vanilla tummy, orange suedette ...

Ondre Octopus is one grumpy guy, but maybe you can cheer him up! This wriggly friend has a huge round head in cosy aubergine fur, with embroidered ...

Fluffy Whale is a swimming sweetie in baby blue and cream fur. This cuddly cutie has a squishy soft belly, and diddy fins and tail to just keep swi...

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, thi...

Fluffy Seahorse is a tiny marvel, with a punky aqua mane, banana-curve nose, curly tail and mini bobble flippers! Exquisitely detailed and soft for...

With five diddy arms wide for incoming cuddles, it’s Fluffy Starfish! This little star is squishy soft in sweet pink fur, with a snuggly face and t...

Fluffy Octopus loves to chill on the ocean floor. In super soft lavender fur, this baby octo has tiny tentacles and a squishy head, meaning eight-t...

Fluffy Crab is the dinkiest little cutie in soft peach fur. This silly softie has diddy legs and pincers, and a big stitchy smile ready for a fun d...

Chrissie Crab is rockpool-ready, with a gorgeously soft tangerine shell. This chunky crustacean has a neat stitch mouth, marshmallow eyes with glos...

The biggest smile under the sea! Silvie Shark is all smiles! In soft, short-pile grey fur, Silvie has the biggest, brightest set of fine cord teeth...

The funkiest fish! Riley is one quirky Razor Fish. Bright and bold in orange cordy fabric, Riley has fluffy fins and a nose of iconic Bashful fur. ...

Steals your heart, not your chips! Chip Seagull is a top beach bird. In soft cream fur with dark grey wings, Chip has thin, suedette legs and a dar...

Curvy and cheery with the biggest balleen grin, it's Gilbert the Great Blue Whale! Beautifully blue, with a combed grey belly, half-moon tail and f...

Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, gloss...

If you thought the ocean was quiet, you haven't met Lois Lionfish. A riot of peach and coral fur, with wild flared fins and stunning stitch detail,...

Alexis Anglerfish is wonderfully characterful in terracotta fur. Alexis comes from the deepest ocean – that's why they carry a cool suedette torch!...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

Birdling Hummingbird is a summertime sweetie in bold green and cream fur. With a long suedey beak and deep red chin, this lucky softie has a soft f...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Wavelly Wave Inky is huggably chunky in charcoal fur, and we love that swooping back. With a snowy belly, roundy head, sturdy-soft tail and kindly ...