New products

Fluffy Seahorse is a tiny marvel, with a punky aqua mane, banana-curve nose, curly tail and mini bobble flippers! Exquisitely detailed and soft for...

With five diddy arms wide for incoming cuddles, it’s Fluffy Starfish! This little star is squishy soft in sweet pink fur, with a snuggly face and t...

Fluffy Octopus loves to chill on the ocean floor. In super soft lavender fur, this baby octo has tiny tentacles and a squishy head, meaning eight-t...

Fluffy Crab is the dinkiest little cutie in soft peach fur. This silly softie has diddy legs and pincers, and a big stitchy smile ready for a fun d...

Chrissie Crab is rockpool-ready, with a gorgeously soft tangerine shell. This chunky crustacean has a neat stitch mouth, marshmallow eyes with glos...

Things are going swimmingly for Brooke Otter! This cheery scamp has mottled fudge fur that's adorably scruffed from a dip in the river. With butter...

Bashful Bunny With Pencil is such a calming study buddy. This lop-eared cream bunny holds a bold, textured pencil with grey fur nib, cord wood deta...

Bashful Sorrel Bunny is as soft and pink as a summer-berry pudding. This exquisite bunny has a pink silky bobtail, pastel suedette nose and the snu...

Bashful Pink Bunny is a squishy softie in pale pink fur and suedey soft nose. This lop-eared lovely has long arms for the best snuggles, and a swee...

Bashful Squirrel is so beautifully plump! With warm rusty fur, silky tuft ears, a clotted-cream muzzle and a cocoa suedette nose – not to mention t...

Bashful Sorrel Bunny is as soft and pink as a summer-berry pudding. This exquisite bunny has a pink silky bobtail, pastel suedette nose and the snu...

Bashful Stardust Bunny is full of midnight magic! Snuggle up close to this deep blue bunny, and make a wish on the shiny silver stars glimmering in...

Is Bashful Luxe Bunny Nimbus a lop-eared bunny, or a fluffy cloudlet in disguise? Heavenly-soft in double-cream rumples, with glossy eyes, a silky ...

Bashful Luxe Bunny Juniper is toasty and sweet in the softest golden-brown fur. Serenely cosy in ombre stripes, Juniper has a fluffy cream bobtail,...

Bashful Toffee Puppy is the top loyal companion. Just look at that soft golden fur, those long waggly ears, and that sweet face. This puppy is simp...

Get ready for a Jurassic adventure with Bashful Dino! This prehistoric pal is great for cuddles, and is super snuggly in light green fur and suedey...

Audrey Hootsoftly loves to sleep in, which is why she's wearing her blue suedette mask! It's even got embroidered lashes! This mocha owl has bed-he...

Prefer sipping cocoa to zooming down the slopes? Slip on Amuseables Sports Ski Goggles. These padded goggles have cream suedette frames and dazzlin...

Amuseables Sports Hockey Puck is stunningly textured, with soft black fur, a grey tummy band and denim-blue suedette patches, topped with embroider...

Whimsical, gorgeous and full of fun, it's the Amuseables Peanut Bag Charm. This quirky legume has a soft, textured shell, toffee cord boots and a f...

Give your bag two shots of kawaii with the Amuseables Pair of Marshmallows Bag Charm. These scrumptious twins come in pastel pink and cream, with e...

With fresh green fur, chocolate cord boots and a gorgeous chubby tummy, Amuseables Pear has good reason to smile! With a weighted base, woody stalk...

Perfectly ripe and huggably round, Amuseables Peach brings natural sweetness. Playfully detailed with soft halo fur, fudge cord boots and a chic si...

A chef's best friend, Amuseables Ginger brings fiery fun to the table! Stunningly textured in soft golden fur, with chunky nodes of all shapes and ...